The times of Google Manipulation Are More than

The great Old Days – When Google Was Able to Be Exploited

In roughly recent weeks, Google has upgraded the indexing system to Google Caffeine and has one again become greatest search engine out there. Yes, even better than Bing. In addition to being faster and more accurate, Google is no longer easily manipulated simply by “black hat” SEO techniques. Anyone who bought incoming links through what are called high PR or Page Rank sites and connected them to related keywords on their homepage, depending on sector, could rank very highly for a few pretty competitive search terms. In internet marketing lingo, the improvement in h. e. rankings are referred to as “increase in SERP rankings” or a few variation thereof. “SERP” stands for “search engine results page. ”

Just before Google Caffeine, the search engine used to figure out its website rankings or SERP rankings for a particular search from the quality of “inbound links”. The larger ranked these links were and the more of them a site had, the better your search engine results would be. Makes sense, right? If the search engine ranked a site highly (see below for examples) and that particular site was vouching you were what you claimed to be, after that, in most cases you were. Obviously, this did not turn out to be the case and Google necessary to make a switch.

Google was basing the importance of these inbound links based on what exactly is referred to as Google Page Rank. You can quickly look up the page rank “checker” if you would like to find out examples. Page Rank or PR is ranked on a scale of 1 in order to 10, 10 being the best. Together could imagine, there are not many 10s out there; the primary 10s are your own Googles, etc . To a certain extent, link relevance and Alexa had something to do with it, but the s. e. seemed to be altered by the same sites it positioned highly. To back track a second, link relevancy is how relevant a site to your industry was backlinking to you.

For instance, if you run a drycleaners in Dallas, any list which includes Google authority (how much Search engines perceives that a website knows about a topic), would be considered a relevant inbound or incoming link. About a month and a half ago, a high PR (maybe 6) software site could make your own rankings jump. This is no longer the situation.

What happened?

Sites with a high PR or even Page Rank began selling text link ads to anybody and everyone. However , Google was giving out higher Page Ranks to sites in line with the sites they had linking into all of them. A lot of it started with a DMOZ link. DMOZ is an acronym for an internet site called “Open Directory Project” which is a very exclusive directory of websites, to say the least. I can only imagine the quantity of submissions this site gets.

If you squeezed listed on DMOZ, Google would enhance your PR as well jump your ranks in the SERPs. I’m sure there are other benefits to being included in this directory, although I have not studied the effects within too much depth.
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So , if your web site had a link from DMOZ it essentially was on steroids. It could pass this Page Rank from site to site. This would have a trickle effect. For instance, if you were in DMOZ, chances are you had a very solid PAGE RANK, maybe a 7. Then, the included party would link to another site they own, and pass this Page Rank which may give you a PR six. Through each website the transferring of this ranking would become less and less potent, though the owner was left with one heck of an end-trail.

Then, the site owner would go to what is called a link broker and start slapping irrelevant text ads on the site. Link brokers are no different than stock brokers or real estate agents. They serve as the intermediary between a website owner and the party which would like to buy links. Prices upon these links would vary, and may get into the $1, 000s per month. There was and still is a direct partnership between the PR of and price paid for a website link.